by Caitlin Dwyer, Haley Marketing

Social media marketing is constantly evolving, especially in our world where digital platforms are a necessity. If you’re not representing your staffing company using the right tactics, your business could suffer because of it.

As 2021 continues, it’s essential to stay on top of the trends shaping social media and understand how your staffing firm can benefit. Here are three social media trends to consider leveraging in 2021:

Growth of Artificial Intelligence

There’s no doubt that the importance of Artificial Intelligence for staffing companies has grown in recent years. The use of chatbots alone has helped businesses receive quicker replies, better services, and provides a 24/7 ‘agent’ to attend to candidate/client needs.

If you’ve questioned whether or not a chatbot is right for your business, these are the most significant impacts they have on a staffing company:

1. Improved customer engagement (i.e., your clients, candidates and temporary associates)
2. Marketing funnel guidance (i.e., channeling website or job board visitors in the right direction)
3. Relevant notifications. Chatbots can help you predict customer behavior and notify the appropriate people on your team when and employer or job seeker needs a human's help.
4. Broadened customer reach. If deployed on social media, chatbots can interact with more people than any human ever could.

Genuine and Original Content Is More Important Than Ever

It’s no secret that content is king. What your staffing company is putting on your website, social media, emails, etc., matters! When trying to make sure your content gets noticed, it’s essential to consider the following tactics:

1. Keyword research. What keywords are reflective of your services, and what do you want to gain visibility for? This is a starting point that should not be skipped. It helps develop a clear roadmap of what your content needs to focus on.
2. Different forms of content. Content can be a mix of both short-form and long-form content. Whether it is a long, informative article about something related to your staffing company and services or a short social media post — versatility matters! Not everyone is going to resonate with a long-article, video, or social post. It’s essential to provide different forms of content.
3. Paid promotion. If you want to gain traction for your desired audience fast, this is the must-do marketing tactic. This tactic allows your brand a higher possibility to be seen by a larger audience than it would be without any paid promotion.

Leverage Video Content

An easy and practical way to make your content more eye-catching and engaging to most audiences is through video. You can repurpose almost any piece of content into a video. According to 88% of marketers in 2020, video helps provide them with a positive ROI when used in their strategy. Whether it’s your team discussing a job opening, a video about a blog on your website, or anything in between, video marketing is a must!

Stand Out on Social Media in 2021

With so many competitors vying for employers' and job seekers' attention on social media, it’s important to have the right strategy to back up your brand. If you need help or just a little friendly advice, our experts are here for you. Connect with our team to get started!