In Tom Erb’s “Selling in a Crisis” webinar, he reviewed the silver linings that come with every downturn. These range from scarce, marketable talent becoming available, to the thinning of competition, how recruiters’ value as experts increases, and more.
In times of crises, many businesses tend to panic, leading to poor decisions. Often the panic will lead business owners to stop selling and recruiting as well as slash expenses – all of which leads to decisions creating negative impacts on the business. Owners are left unprepared for the inevitable rebound.
The best course of events in the time of crises is to maintain focus and continue to sell, but tone down the message. It’s important to remember that people don’t want to be “sold,” especially now. As Jeffrey Gittomer says, “People love to buy, but hate to be sold to.”
Not only are prospects getting bombarded, they’re stressed out because of the uncertainty in the business climate, have guilt because they may be laying people off, and are worried about their families and staff.
New information, clarifications, and updates continue to be released regarding COVID-19 relief programs, and specifically for the CARES Act, PPP Loans, and Families First Coronavirus Response Act.
Updates
